Creating segments with personalization

Learn more about creating segments with personalization through an example.

Before you begin

Before you create segments, ensure that your system administrator has set up the proper access control permissions. Go to the Access permissions for Business Rules table in Access permissions for information.

1. Click Applications > Personalization > Business Rules.
2. From the Personalization Navigator, click New > Rule.
3. For Rule Type, select Profiler. The profiler rule divides users into one or more segments. Segments are profiles.
4. Use these example values and selections to guide you in creating a profiler rule by using the device class attribute.
   1. Type User by device as the name for your rule.
   2. By Located in, use the default folder to store your rule for this example.
   3. For Rule Type, select Profiler. A segment is another word for profile in the profiler rule.
   4. Click Profile, and enter Smartphone User as the name for your segment. Click Submit.
   5. In this example, you are defining a segment that is based on device class used. Define attributes and values for the Smartphone User segment. Click attribute, and select Device > Device Class. The attribute label changes to current Device.Device Class.
   6. Use is as the comparison operator.
   7. Click value, and select smartphone as the value for the condition.
   8. Skip to add Profile. You are not setting up another condition for the Smartphone User.
   9. Click add Profile to add another segment to the profiler rule. Enter Tablet User as the name for your segment. Click Submit.
   10. Define attributes and values for the Tablet User segment. Click attribute, and select Device > Device Class. The attribute label changes to current Device.Device Class.
   11. Continue to use is as the comparison operator.
   12. Click value, and select tablet as the value for the condition.
5. Click Save.